THE ART OF SHAVING

THE ART OF SHAVING

In 1996, the ultimate male grooming experience was created, where timeless grooming customs transformed into a new tradition. It started from humble roots in the big city and the mission to revolutionize male grooming began with a single shop in New York.

The perfect shaving ritual was crafted, formulating each element to provide a comfortable shave while promoting a healthy looking skin.

The Art of shaving sourced the world to for the finest botanical ingredients to enhance your shave. It set the trend in straight and safety razors, and pushed cartridge handles to new heights.