About Us

It all began when the owner and chairman Mr. Saud Alessa decided to turn his passion for fragrances into a business project. He is a visionary entrepreneur who leads Alessa Industries, which houses a group of companies that manufactures and distributes home appliances, electronics, and textiles.

It is not unusual to be fascinated by quality signatures and have an unswerving dedication to superior quality fragrances. When a single scent can take you to through time and space, affect your mood, and express your lifestyle; such privilege is worth the investment.

As a visionary entrepreneur and a fragrance enthusiast, Mr. Alessa has foreseen a market demand and an opportunity to provide appealing and unique brands with the highest quality of fragrances and other products from around the world to the current market audience.

Mr. Alessa has committed his vast knowledge in the business world and his fondness of fragrances to bring this idea into execution. It was his passion and his insightful business direction that fostered and maintained the integrity of Alessa International Trading Company brand concepts during the company’s start and through its growth.


To become the first choice for beauty, personal care and grooming products in the Middle East.


Quality ensures success. It is addressed on every level of our organization, products are made in compliance with the highest quality standards by specialists and are packaged to the customer’s liking.


The corporate culture is quite diversified in terms of nations and cultural backgrounds, which adds value to the organization as a whole, achieving a common vision through multidisciplinary approaches.

Alessa International Trading Company (AITC) is a limited liability company offering perfumes & cosmetics, men's textiles and personal care products to major retail discount centers, wholesale and retail entities.

With several brand offerings, the company aspires to appeal to a large audience, with diverse preferences and providing them with various shopping options.

Established in Saudi Arabia, AITC is middle-eastern in its origin, yet it operates with global expertise.